Traffic Director
With fewer than 31% of local business searches originating on internet yellow pages sites, publishers need to help advertisers reach consumers through search engines, verticals, social networks and other channels. Local advertisers are highly motivated to find and attract these consumers, and local publishers can help them do it.
Is it easy to reach those consumers?
No, it’s a complex and daunting task. Indeed, the number one reason local businesses don’t invest in online advertising is “confusion.” Local advertisers seek a simple ad product that generates leads in a measurable and affordable way. To accomplish this, they turn to trusted publishers who offer click package products that not only eliminate the complexity, but also maximize advertiser value by reaching consumers wherever they look for local businesses. And those directory publishers turn to us for a comprehensive and industry-leading solution: Traffic Director.What does Traffic Director do?
Quite simply, it goes outside the publisher-branded website and attracts new visitors through syndication and major search engines such as Google. Then it manages and optimizes all traffic, both from within the site and beyond, to drive consumers to advertiser content. This further increases the leads to advertisers and sellers, allowing the publisher to manage fulfillment of click targets. Traffic Director allows publishers to offer their advertisers a pay-for-performance lead package that delivers measurable value while minimizing cost and maximizing efficiency for the publisher.Who benefits?
Traffic Director not only connects consumers with local businesses they seek, it also helps advertisers reach consumers where they are online, and it creates new revenue streams with high growth potential for publishers.Product Brief
Read more about Traffic Director features and benefits in our printable product brief.
Local Marketing Services
Let Local Matters provide services to support your Traffic Director launch.
Testimonials
Don’t take our word for it. See what customers and industry experts have to say about Local Matters.
"Local Matters has a strong track record of developing local search products that play to market trends."
The Kelsey Group, on blog.kelseygroup.com
