Local Matters Thought Leadership
September 23, 2009 - Local Matters CEO Mat Stover joined the Global Yellow Pages Leadership Forum at Kelsey's Directional Media Strategies conference discussing growth, consolidation, and key metrics.
May 29, 2009 - Local Matters VP of Products and Marketing Kris Skavish presented "Shopping Socially," about the importance of catering to consumers' needs in order to develop a highly-trafficked web destination.
April 24, 2009 - User-generated content is transforming the way consumers make online purchasing decisions. Our white paper suggests ways UGC can improve the value of business information and increase usage for...
February 24, 2009 - Tips on building content, community, traffic, and revenue on a social-local site, based on Local Matters' experience with Guidespot.com.
November 4, 2008 - Traffic Director enables publishers to efficiently deliver traffic and leads to advertisers from sources including search engines.
"Ratings and reviews are an integral part of email, online reputation and presence management --ERPM. The Kelsey Group projects that ERPM will grow to be a $3.1 Billion segment by 2013, involving 4 million businesses. Local Matters anticipated the need for EROM early on, and has implemented successful solutions that enhance the value of their affiliate websites."
BIA/Kelsey
