Local Matters Thought Leadership
September 23, 2009 - Local Matters CEO Mat Stover joined the Global Yellow Pages Leadership Forum at Kelsey's Directional Media Strategies conference discussing growth, consolidation, and key metrics.
May 29, 2009 - Local Matters VP of Products and Marketing Kris Skavish presented "Shopping Socially," about the importance of catering to consumers' needs in order to develop a highly-trafficked web destination.
April 24, 2009 - User-generated content is transforming the way consumers make online purchasing decisions. Our white paper suggests ways UGC can improve the value of business information and increase usage for...
February 24, 2009 - Tips on building content, community, traffic, and revenue on a social-local site, based on Local Matters' experience with Guidespot.com.
November 4, 2008 - Traffic Director enables publishers to efficiently deliver traffic and leads to advertisers from sources including search engines.
"Local marketing on the Internet is full of opportunities, but it remains a challenge to reach large local audiences using a single media channel. In digital media, consumers are finding local businesses through directories, search engines, verticals and other local media properties. Mobile and social media are also providing new ways for consumers to find and connect with businesses. To succeed in local digital advertising, publishers should look to distribute advertiser content to all of these channels, shifting from a destination site strategy to a network distribution strategy. Local Matters, throughout its history, has emphasized the importance of content syndication in all of its solutions. It has really been a pioneer in this regard."
BIA/Kelsey
