Real Estate

The online real estate world is evolving rapidly – for consumers, agents, and publishers alike.
Now more than ever, a competitive web presence is essential for real estate information publishers.

Who matters in real estate publishing?

Consumers flock to the internet when selling or purchasing homes, and new search options including internet-only ventures and Google make it easier than ever for them to access solid information.

Brokers and agents seek good exposure for their listings, qualified leads and brand exposure. They also know they must innovate to stay current and competitive. Therefore, they want to leverage cutting edge tools such as social media and online collaboration to connect with current and potential clients.

Online publishers such as real estate listings providers need to differentiate their site from others in the market to attract consumers, drive leads to agents, and support buyers and agents in the home selection process.

Who does Local Matters serve? We serve MLSs, franchisors, and other digital real estate publishers seeking to provide an outstanding search experience to consumers, while also delivering sales leads and cutting-edge collaboration tools to their affiliated agents. Our deep and broad expertise in consumer websites (over 12 million monthly visitors) means we provide more consumer-requested functionality than anyone else. But we don’t stop there. We are known for our long-term vision of where the market will be, and our ability to be the first to incorporate those features into our current offerings.

What are Local Matters’ core products for the real estate industry?

Local Matters’ products and services are developed with a single goal in mind: to help our real estate partners serve both their real estate agents and consumers while also achieving leadership in productivity and profitability. For example, Destination Search has received rave reviews for its outstanding consumer search experience and agent-focused tools such as IDX, as well as proven value in generating broker leads and brand recognition. Additionally, Local Matters provides marketing services focused on the needs of large local media publishers. Through expert SEM, SEO, social media marketing, and community management, we drive optimal ROI for publishers trying to reach consumers across diverse locations. All of our products, processes, and teams are built around solving our clients’ business problems. These unique benefits translate into measurable value for publishers, broker/agents and consumers alike.
Destination Search
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Local Marketing Services
Read about how we help large local publishers solve their unique online marketing needs.
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Thought Leadership
A vision for where local search and advertising is headed is a key part of our value to publishers.
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"Local marketing on the Internet is full of opportunities, but it remains a challenge to reach large local audiences using a single media channel. In digital media, consumers are finding local businesses through directories, search engines, verticals and other local media properties. Mobile and social media are also providing new ways for consumers to find and connect with businesses. To succeed in local digital advertising, publishers should look to distribute advertiser content to all of these channels, shifting from a destination site strategy to a network distribution strategy. Local Matters, throughout its history, has emphasized the importance of content syndication in all of its solutions. It has really been a pioneer in this regard."
Peter Krasilovsky
BIA/Kelsey

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