Events
September 1, 2009 - Directional Media Strategies 2009 (DMS '09) is The Kelsey Group's 30th Yellow Pages and directories conference.
August 1, 2009 - 20 million people visited Yelp last month. Thousands of real estate professionals are reviewed on the site. Find out what it means for your brand...
May 1, 2009 - PERFORMANCE - PERFORMANCE - PERFORMANCE ! This is a challenging year for the industry. Businesses still need to advertise but they are more careful about what and how they spend.
March 1, 2009 - Marketplaces 2009 is the one and only conference for companies looking beyond today's local ad mix of Yellow Pages, search, classifieds, coupons and direct marketing...
January 1, 2009 - The real estate industry is undergoing some major transitions and 2009 will be the year where the future of the industry will be decided. Wondering what it will look like once the shakeout is...
Previous"Local marketing on the Internet is full of opportunities, but it remains a challenge to reach large local audiences using a single media channel. In digital media, consumers are finding local businesses through directories, search engines, verticals and other local media properties. Mobile and social media are also providing new ways for consumers to find and connect with businesses. To succeed in local digital advertising, publishers should look to distribute advertiser content to all of these channels, shifting from a destination site strategy to a network distribution strategy. Local Matters, throughout its history, has emphasized the importance of content syndication in all of its solutions. It has really been a pioneer in this regard."
BIA/Kelsey
