Directory Publishers
Usage data shows that year after year, consumers are moving their local business searching online. For directory publishers, this means their competitive universe has exploded from a handful of printed, local directories to thousands of websites and online services. This dramatic shift to online information sources means unprecedented competition for consumer attention, but it also offers unprecedented opportunity to serve advertisers.
That's where Local Matters comes in. With our deep and broad expertise in consumer websites (over 12 million monthly visitors), our extensive international and localization experience (13 customers in 17 countries), and our deep understanding of online advertising, we help directory publishers transform their database of local information into high-performing consumer websites. Local Matters' websites satisfy advertiser needs for high-quality leads and satisfy consumer needs for the exact information they seek, in the format they need, and with all features they want. In the end, Local Matters solutions enable local media publishers to succeed online as measured by usage, engagement and revenue. Local Matters' product Destination Search is deployed worldwide and delivers a high-performing website customized for publishers' specific market conditions. But we don't stop there. We constantly update the back-end technology as well as the front-end consumer features of those websites to make sure our publishers' websites maintain their competitive advantage.
We also help publishers increase their value to advertisers by distributing their unique local business information to other sites where consumers can be found and converted into new leads. These external sites include search engines, local content sites, mobile applications, and social networking sites.
Through our innovative products such as Traffic Director, we help publishers offer their advertisers exactly the types of simple, pay-for-performance products they seek. By going outside of the publisher's website to bring in new leads and new visitors, we further enlarge their consumer base, increasing leads to their advertisers. In short, we help our publishers achieve leadership in local search.
Traffic Director
Publishers deliver real value to advertisers with new leads via Traffic Director.
Testimonials
Don’t take our word for it. See what customers and industry experts have to say about Local Matters.
"Local marketing on the Internet is full of opportunities, but it remains a challenge to reach large local audiences using a single media channel. In digital media, consumers are finding local businesses through directories, search engines, verticals and other local media properties. Mobile and social media are also providing new ways for consumers to find and connect with businesses. To succeed in local digital advertising, publishers should look to distribute advertiser content to all of these channels, shifting from a destination site strategy to a network distribution strategy. Local Matters, throughout its history, has emphasized the importance of content syndication in all of its solutions. It has really been a pioneer in this regard."
BIA/Kelsey
