Today’s consumer

Consumers today have an unprecedented choice of where to find local information. In order to both attract and retain users, a successful website must mirror the ways consumers make local purchasing decisions. A business directory must be accurate, quick, and offer multiple ways of comparing and relating information. A real estate search site must be complete, multi-faceted, and as engaging to near-term buyers as it is to consumers who are years from buying or selling a home.

Today’s local advertisers

Along with online advertising’s endless new opportunities comes an enormous amount of complexity. Local businesses and real estate agents are eager for someone to reduce the complexity while creating a steady stream of qualified leads.

Today’s local publishers

Local directory publishers and real estate providers such as MLSes and franchisors are ideally suited to bridge that gap between consumers seeking local information and local advertisers who crave new business leads. To most successfully do this, these publishers need a quality website that provides value to local advertisers by connecting them with action-ready and qualified consumers and provides value to consumers by presenting information in ways that cater to consumer needs. In short, these websites must honor the 5 Cs of consumer desire: it must give the consumer control, choice, customization, convenience and current, complete and accurate information.

About Local Matters’ Destination Search

That’s exactly what we do. Destination Search transforms the publisher's database of local listings into a consumer-focused website. By emphasizing buyer needs and preferences, we increase buyer engagement and drive increased leads for advertisers. A Destination Search site combines these functional areas into a fully-customized, cutting-edge portal:

• Natural-language search with results that match consumer intention.
• Industry-leading maps that emphasize the local in local search.
• Rich content displayed in interactive and engaging business and property details pages.
• Social and personal features that individualize the experience for each consumer.

Destination Search has been deployed worldwide on 17 sites in 13 countries with over 12 million monthly visitors. We customize each high-performing website for the publisher’s specific market conditions. But we don’t stop there. We constantly update the back-end technology as well as the front-end consumer features of those websites to make sure our publishers’ websites maintain their competitive advantage.

Our goal is to make the publisher’s website portal the most compelling destination for local buyers making local purchase decisions.

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