About Our Customers
Local Matters provides internet solutions to publishers of local information. With over 12 million monthly visits in 17 countries, you have probably visited one of our customers’ websites and not even known that it was powered by our technology.
Who uses Local Matters?
Our customers include publishers of local information, from directories of local businesses to real estate listings to industry verticals to newspapers. Today’s main search tool is the internet, and competition for consumers’ interest grows every day. This means that today’s publishers have the unique challenge of serving two target audiences: consumers looking for local information and local advertisers who wish to be connected to those consumers.
For publishers, a steady revenue stream means attracting and retaining advertisers such as local businesses and real estate agents. Those advertisers, in turn, expect a steady stream of qualified leads. Leads of this quantity and quality can only be delivered by a site that constantly improves on the ways it attracts and drives consumers to interact with local businesses, transforming those information seekers into qualified leads.
For publishers, a steady revenue stream means attracting and retaining advertisers such as local businesses and real estate agents. Those advertisers, in turn, expect a steady stream of qualified leads. Leads of this quantity and quality can only be delivered by a site that constantly improves on the ways it attracts and drives consumers to interact with local businesses, transforming those information seekers into qualified leads.
What do we do for them?
Our solutions allow the publisher to transform their database of local listings into a highly-customized website portal that appeals to consumers, thereby creating return visits resulting in increased leads for the advertisers. Our solutions also allow the publisher to generate new leads on behalf of their advertisers through syndication and internet marketing in major search engines like Google.In short, we help our publishers achieve leadership in local search and advertising.
Directory publishers
Read about the value we bring to directory publishers seeking leadership in local search and advertising.
Real Estate
Read about how we help the real estate industry solve their specific challenges around local search and advertising.
Our Products & Services
Read an overview of our core solution sets and the value they bring to our publishers.
"Local marketing on the Internet is full of opportunities, but it remains a challenge to reach large local audiences using a single media channel. In digital media, consumers are finding local businesses through directories, search engines, verticals and other local media properties. Mobile and social media are also providing new ways for consumers to find and connect with businesses. To succeed in local digital advertising, publishers should look to distribute advertiser content to all of these channels, shifting from a destination site strategy to a network distribution strategy. Local Matters, throughout its history, has emphasized the importance of content syndication in all of its solutions. It has really been a pioneer in this regard."
BIA/Kelsey
